Aneto Partners
Helping You Reach New Heights!
Aneto Partners is an advisory and coaching firm helping early-stage B2B tech startups. We partner with Founders and CEOs in all Go-To-Market aspects to help them accelerate their business and have the sales foundation right early on. We leverage our cumulative 50+ years of experience as commercial operators across various stages, ranging from seed all the way through IPO and beyond.
According to statistics, 90% of startups fail, and out of the 10% surviving, only a fraction of those lead to major liquidity events. In fact, startup-failures have surged more than 60% the past year according to Financial Times (source: Carta). We have several successful exits under our belt and are now fully devoted to helping Founders achieve their goals through our hands-on advisory and coaching services.
Companies That Trust Us
Services
With over 50+ years of combined B2B SaaS GTM/Revenue operating experience covering various stages and successful journeys from seed all the way through to IPO and beyond, we have experienced the pain of finding PMF, landing GTM-Fit and scaling and growing from there.
As a team, we have recruited and managed over 200+ GTM talent across EU, US, and Asia, and got extensive hands-on experience with US launches and new international market entries.
B2B Sales
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Sales recruiting & role definition
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Sales quotas and KPI setting
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Compensation management
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Commercial operating model, cadences and rhythm
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Territory design and coverage model
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Pipeline analysis & deal reviews
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Account management framework
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Sales Forecasting principles
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Value based selling/ROI
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Pipeline building models
Go-To-Market
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Value prop definition & messaging
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ICP & buyer personas
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Go-To-Market models
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Pricing and packaging
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SMB vs Enterprise
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International expansion , e.g. US launch
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End-to-end customer journeys, incl. entry and exit criteria
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Partner Co-selling programs
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GTM operations, enablement, and business development guidance
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Marketing - Customer Success -
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Sales collaboration
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GTM Techstack
Founder Sparring
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1:1 development / coaching
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Sounding board to founders
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Revenue plan building
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Sanity-checking financial models and realistic commercial forecasting
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Fundraising, e.g. warm intros to VC/PE network or ourselves as business angels
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Performance culture & discipline
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Talent retention strategy
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Internal change management
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Ensuring operational excellence across all functions