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Sunrise over Mountains

Aneto Partners

Helping You Reach New Heights!

Aneto Partners is an advisory and coaching firm helping early-stage B2B tech startups. We partner with Founders and CEOs in all Go-To-Market aspects to help them accelerate their business and have the sales foundation right early on.  We leverage our cumulative 50+ years of experience as commercial operators across various stages, ranging from seed all the way through IPO and beyond.

According to statistics, 90% of startups fail, and out of the 10% surviving, only a fraction of those lead to major liquidity events. We have several successful exits under our belt and are now fully devoted to helping Founders achieve their goals through our hands-on advisory and coaching services.

Meet The Team

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Companies That Trust Us

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Services

With over 50+ years of combined B2B SaaS GTM/Revenue operating experience covering various stages and successful journeys from seed all the way through to IPO and beyond, we have experienced the pain of finding PMF, landing GTM-Fit and scaling and growing from there. 

 

As a team, we have recruited and managed over 200+ GTM talent across EU, US, and Asia, and got extensive hands-on experience with US launches and new market entries.

B2B Sales

  • Sales recruiting & role definition

  • Sales quotas and KPI setting

  • Compensation management

  • Commercial operating model, cadences and rhythm

  • Territory design and coverage model

  • Pipeline analysis & deal reviews

  • Account management framework

  • Sales Forecasting principles

  • Value based selling/ROI

  • Pipeline building models

Go-To-Market

  • Value prop definition & messaging

  • ICP & buyer personas

  • Go-To-Market models

  • Pricing and packaging

  • SMB vs Enterprise

  • International expansion , e.g. US launch

  • End-to-end customer journeys, incl. entry and exit criteria

  • Partner Co-selling programs

  • GTM operations, enablement, and business development guidance

  • Marketing - Customer Success -

  • Sales collaboration

  • GTM Techstack

Founder Sparring

  • 1:1 development / coaching

  • Sounding board to founders

  • Revenue plan building

  • Sanity-checking financial models and realistic commercial forecasting

  • Fundraising, e.g. warm intros to VC/PE network or ourselves as business angels

  • Performance culture & discipline

  • Talent retention strategy

  • Internal change management

  • Ensuring operational excellence across all functions

Sunrise over Mountains
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Partners

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